You would like to think that experts in the entertainment industry would know that certain movies were bound to fail, but hindsight is always perfect. With the overabundance of options these days, where a half-dozen movies can open together over one weekend, there is more pressure than ever to assemble the right casting, writing, directing, marketing, and timing for a movie to make money.
However, these ones did not, for different reasons. To make this list, I compared every movie with a production budget over $100 million against its worldwide gross ticket sales. To be successful, it is claimed that a movie should make twice its production budget in worldwide sales. There have been 20 movies that couldn’t even recoup the budget once. These are the 9 lowest percentage returns of budget in American movie history, in reverse order:
9. Speed Racer (2008)
Budget: $120 million
Worldwide Gross: $93.4 million
Rotten Tomatoes Audience Score: 60%
Synopsis: A young driver, Speed Racer, aspires to be champion of the racing world with the help of his family and his high-tech Mach 5 automobile.
Where it went wrong: Lilly and Lana Wachowski are some interesting ladies to say the least, but not many can fault them for not having a touch of creative genius. They wrote and directed The Matrix and its sequels, and are currently responsible for the popular Netflix series Sense8.
In the summer of 2008, the Wachowski Brothers (as they are collectively known) dusted off this 1960’s cartoon and adapted it for the big screen. It was a risky proposition right away; this series wasn’t as popular as other cartoon adaptations from that period, and the movies on those other cartoons didn’t perform well. Less popular cartoons, such as Thunderbirds and Josie and the Pussycats had already failed in their transition to theaters. On top of that, car racing movies have not done well in the box office. The marketing for this movie pushed the video game look with its frenetic pace and colors, but didn’t draw the viewer in with the promise of a story. I like Emile Hirsch and Christina Ricci from other roles, but the cast wasn’t about to draw in big numbers. The movie recovered a bit when released globally, because the production caters a bit to the Far East entertainment culture. It just didn’t do well enough in America to make money.
8. Windtalkers (2002)
Budget: $115 million
Worldwide Gross: $77.6 million
Rotten Tomatoes Audience Score: 50%
Synopsis: Two U.S. Marines in WWII are assigned to protect Navajo Marines who use their native language as an unbreakable radio cypher.
Where it went wrong: This sounds like a pretty good premise, does it not? It reminds me of The Imitation Game, which was an excellent flick; WWII movies started making a comeback in a big way after Saving Private Ryan came out. There needs to be action, emotion, and accuracy to make these movies work.
This is where the movie went wrong. Nicolas Cage is not exactly the King of Feelers, and every time he tries to be emotional, it just appears silly. In addition, by many accounts, the accuracy of this movie is suspect. While a lot of combat footage is well done, it appears that Nicolas Cage won WWII all by himself. Shouldn’t the focus have been the code talkers? Regardless, a movie can’t rely on effects alone. It takes a decent opening weekend and some word-of-mouth. The decent opening weekend happened, but with the issues discussed here, I can imagine no one gushed about it to their friends. The numbers went downhill quickly, and the movie fell short of budget. Mark down another flop for Nicolas Cage during a down period in his career.
7. Around the World in 80 Days (2004)
Budget: $110 million
Worldwide Gross: $72 million
Rotten Tomatoes Audience Score: 34%
Synopsis: To win a bet, an eccentric British inventor beside his Chinese valet and an aspiring French artist, embarks on a trip full of adventures and dangers around the world in exactly 80 days.
Where it went wrong: Casting Jackie Chan puts a lot of pressure on everyone involved in a movie. The writer is under pressure to create a great script around a superstar. The director has to make sure the fight scenes are as expected, and just don’t detract from them. The other actors are naturally going to be slightly ignored in comparison to Jackie, so a lesser actor might overdo his part in compensation. For this movie, those possibilities were realized.
The script was a bit mindless, a bit forgettable. The director created a film with a Disney feel, and it’s not a great thing when Jackie spends too much time being silly. Steve Coogan, normally a great comedic actor, was a little over the top. Additionally, the CGI was not helpful. Over time, Jackie’s American movies have been hit or miss, and unfortunately, this one was a miss. Being able to generate a few laughs and some decent fight scenes is not going to be enough for success.
6. Final Fantasy: The Spirits Within (2001)
Budget: $137 million
Worldwide Gross: $85.1 million
Rotten Tomatoes Audience Score: 48%
Synopsis: A scientist makes a last stand on Earth with the help of a ragtag team of soldiers against an invasion of alien phantoms.
Where it went wrong: This movie was the first feature-length motion picture to use computer-generated imagery to create not only effects, props, and environments but also the human cast members themselves. The cast is good, but most animated movies tend to have good casts.
A movie made completely with CGI has an automatic shortcomings, however. It excludes a large set of the population that are not interested in the cinematics. If it’s not a kids movie, patrons want to feel emotions portrayed by actors and actresses, and CGI characters often lack an emotional expression. Since this was the first completed film like this, the emotional aspect was a strong negative. It was just too unconvincing. Without a wide appeal, the movie will likely not bring about a large return on investment with a budget as large as this one.
5. R.I.P.D. (2013)
Budget: $130 million
Worldwide Gross: $79.1 million
Rotten Tomatoes Audience Score: 38%
Synopsis: A recently slain cop joins a team of undead police officers working for the Rest in Peace Department and tries to find the man who murdered him.
Where it went wrong: The premise here was outstanding, Jeff Bridges was making his first appearance since True Grit, and Ryan Reynolds has made some really good movies both before and after this one. R.I.P.D., however, was his lowest rated movie, according to the Rotten Tomatoes Critics Tomato-meter. What happened?
The movie itself wasn’t all that bad, though it was a little disappointing considering how much ass I thought it would kick. The story fell a little flat and had a few holes. The action effects were pretty good, although as a summer extravaganza, it did not meet expectations. Some of the visuals were a little hokey. All those things pale in comparison, though, to the competition this movie had. The Conjuring crushed in its opening weekend, right across the theater from this movie. There were multiple kids movies out, and Red 2 challenged R.I.P.D. for action movie supremacy. It was just an unfortunate flop that it may not have entirely deserved.
4. Stealth (2005)
Budget: $135 million
Worldwide Gross: $76.4 million
Rotten Tomatoes Audience Score: 40%
Synopsis: Deeply ensconced in a top-secret military program, three pilots struggle to bring an artificial intelligence program under control before it initiates the next world war.
Where it went wrong: The story line of action movies without much plot was a tired concept even then. The movie is filled with stereotypes for each of the main characters. There were so many cutaways during the action scenes that you may lose your lunch with all the spinning. It’s more like a very loud video game.
Let me clear up any misconceptions, though. Jamie Foxx does what Jamie Foxx does. Josh Lucas does what Josh Lucas does. Jessica Biel…well, I’ll carry a torch for her until the day I die. If you want a steroid-fueled remake of Top Gun with more explosions and outrageous characters, you’ll probably be in that 40% of the audience that dug it.
3. The 13th Warrior (1999)
Budget: $125-160 million
Worldwide Gross: $61.7 million
Rotten Tomatoes Audience Score: 65%
Synopsis: A man, having fallen in love with the wrong woman, is sent by the sultan himself on a diplomatic mission to a distant land as an ambassador. Stopping at a Viking village port to restock on supplies, he finds himself unwittingly embroiled on a quest to banish a mysterious threat in a distant Viking land.
Where it went wrong: If you ask the audiences, it didn’t. However, the box office reflects how many people went to see the movie in the theater. Antonio Banderas (not to be confused with Benicio del Toro in this commercial), fresh off The Mask of Zorro, went from the safe picture to the art picture, following Ben Affleck’s classic career advice. Wow, was this an art picture. I feel asleep twice reading the synopsis. Unless he’s dancing the tango during this picture, I’m not into it. I must not be alone, because not enough people could be dragged to the theater. However, those that were found it entertaining.
2. How Do You Know (2010)
Budget: $120 million
Worldwide Gross: $49.6 million
Rotten Tomatoes Audience Score: 25%
Synopsis: After being cut from the USA softball team and feeling a bit past her prime, Lisa finds herself evaluating her life and in the middle of a love triangle, as a corporate guy in crisis competes with her current, baseball-playing beau.
Where it went wrong: This cast was nominated by the Casting Society of America for an award in 2011 for the…wait for it…Outstanding Achievement in Casting. It is, indeed, a great cast. Two Academy Award winners in Reese Witherspoon and Jack Nicholson. Owen Wilson and Paul Rudd are fan favorites. It didn’t seem to be the cast.
It might be the story line. Woman finds herself in an emotional quandary because her narcissistic, famous boyfriend can’t hold a candle to a straight-laced, regular bloke she just met. It’s like a crummier, longer version of Notting Hill. It clocked in at a little over 2 hours. The problem also might lie in the fact that the comedic actors (Wilson and Rudd primarily, but Witherspoon and ol’ Jack can also do it) were not called upon to produce much comedy. The best comedy came from underrated actress Kathryn Hahn. It’s not that the movie was terrible, but it was disappointing because the cast had so much potential.
1. Mars Needs Moms (2011)
Budget: $150 million
Worldwide Gross: $39.5 million
Rotten Tomatoes Audience Score: 40%
Synopsis: Milo is a boy who is raised with love by his mom, even though he can’t get along with Mom sometimes. One night after Milo has angered Mom, he sneaks into her bedroom to apologize to her, when he suddenly finds out that the Martians had come to take Mom to Mars. Now it’s up to Milo to save Mom to bring her back to Earth.
Where it went wrong: It might have started with the cast. Seth Green as 9 year-old Milo may have been a weak link because, well, he’s not anywhere near 9 years old and he was mired in a long stretch of poor movies. Other cast members such as Joan Cusack and Tom Everett Scott have played in some good movies, but they won’t draw much with their name power. Likewise, I have enjoyed Dan Fogler and Elisabeth Harnois in a few different roles, but the cast wasn’t necessarily going to reach out and grab you.
Considering the suddenly prodigious abilities of computer graphics available at the time, the look of the film was a little sub-standard. The aliens weren’t cute or funny or original. They looked a little off, and the characters themselves were unrelatable and cookie-cutter.
Even the marketing was a little off, with a tagline that read “Mom needs a little space.” Sure, let’s kidnap Mom and take her to another planet. That’s a bit atypical for a Disney movie.